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4. Scheduling


Now comes the serious stuff! List the marketing
tasks you've planned for each of the next 6 months.
Month 3 might include:


       Send out our new computer article to 25
magazines (estimated cost: $150)

       Write an article about the new software
interface

       Complete draft 2 of our fall newsletter for
mailing next month

       Complete the new press kit

       Place a new ad in the leading trade magazine
(estimated cost: $1000)

       Write a press release about our product, send
out 500 copies (cost: $250)

       Add 50 new names into the marketing database



MOST IMPORTANTLY!!  --  meet with marketing team on
the 15th of the month to insure all parties are still
working on the same set of priorities.


Now it's your turn. Remember that month 1 will often
be filled with creating databases, setting
priorities, interviewing and meeting staff
members/executives and þhands onþ training on the
company's product for the writers and marketing
staff. Create your schedule for the next 3 - 6
months.

Month #1              Month #2                    Month #3





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